For any brand, sharing their story and getting prospective customers interested in their products, service or company is paramount to success and profitability. The fastest way to accomplish this is with strategic, engaging and immersive content creation.

 

The backbone of any marketing program is high-quality content. It binds all sides of the house together by establishing a cohesive brand narrative and voice. But more often than not, brands don’t have the time or resources in-house to devote to narrative development, content writing or content development. That’s where LEWIS’ content marketing team comes in.

 

Acting as the marriage between our PR and Digital teams, the LEWIS content team is comprised of talented content marketers focused on creating high-quality content for the entire buyer’s journey. By maintaining an integrated approach, our in-house team offers a diverse set of content writing services for clients looking to refine their content strategy and create branded content tailored to each stage of the sales funnel.

Content Marketing Chart

 

The LEWIS Approach


Our in-house team of digital marketing and content experts examines current content marketing trends, strategizes the best approach for your brand, creates and distributes the most valuable, relevant content and optimizes it for search engines in order to attract your target audience and ultimately drive your customers to act.

 

We also look at how content performs for various audience segments and use this insight to drive more relevant, custom content ideation and development. LEWIS works to understand the topics and interests that resonate with a client’s customers in order to proactively drive effective and impactful content creation and strategy as well. No matter the asset, this approach to content development ensures that your brand’s story, message and content is consumed and delivers a sizeable ROI.

 

In addition to client-facing content, our content marketing team is well-versed at creating strong, internal materials for sales and partner enablement programs that deliver real business results. With high-quality content at the center of your digital marketing and PR efforts, you’ll be poised to shine brighter in a crowded marketing landscape and reach your customers on the channels they use with the tailored content they respond to.

As content marketers, we work to develop and spread key stories and messaging for our clients in any industry and appropriately tweak them across all of a company’s channels for maximum engagement. Whether your marketing campaigns focus on inbound marketing, the buyer’s journey, brand awareness or all of the above, you need to create the proper mix of content to ensure you are reaching prospects and customers at all stages of the sales funnel.

 

Our content development services can help with just that. We strategically pick the appropriate mediums and content types to best support your business goals and engage your target audience. This includes:

  • Blog posts
  • Case studies
  • Bylines
  • Executive thought leadership
  • Infographics
  • Social media
  • White papers
  • E-books
  • Branded content
  • Video scripts
  • Web content writing
  • Podcasts
  • Webinars
  • Buyer personas
How We Work:

From engagement tactics to fully realized marketing campaigns, our content marketing agency produces a wealth of content across a wide variety of mediums, specifically suited to a brand’s target audience. This content development includes but is not limited to:

  • Bylines, media reports, case studies, white papers, infographics, e-books, thought leadership and other long-form content – intersection of Content & PR
  • Amplification of press/content efforts, influencers marketing, corporate blog programs – intersection of PR, Social Media & Digital teams from a content angle.
  • Real-time insights, social-first copy, headlines and ads, follower campaigns, brand awareness initiatives, web content, rapid response blog content, search engine optimization, video concepts and scripts, podcasts and other multimedia – intersection of Content, Digital & Social Media

At LEWIS, our writers aim to create engaging content that is integrated, data-driven and social-first—otherwise known as our three-pronged content marketing strategy.

  • Integrated: by developing an overarching story for clients that translates across various mediums, our content team builds a bridge between PR and social media, ensuring content is relevant no matter where it lives.
  • Data-driven: our in-house team analyzes real-time data in order to develop high-quality marketing content catered to targeted audiences and their interests. This helps strategically insert brands into relevant conversations.
  • Social-first: LEWIS’ skilled content marketers craft messages that live and breathe first on social but are still format-agnostic. This helps our copywriters capture the wider audience living on social through rapid-response, always-on content.

 

 

Do get in touch