If you are reading this then you are probably one of those marketers who knows they need SEO services and knows SEO is important, but you’re not sure where to start. If this sounds like you then you’re in the right place to kickstart your SEO efforts. At LEWIS, we have a professional SEO team at your service equipped with a proven strategy that increases your website’s rankings and increases organic traffic. Our SEO services improve the visibility of your website by increasing non-branded keywords and thus introducing new users to your brand. Google has over 2 billion active devices using it’s products. Google’s search engine outnumbers all other platforms and is precisely why every company needs to have a solid SEO strategy.

By executing a strategic search engine optimization plan, you’re putting your brand at the top of search engines, claiming brand dominance and establishing your brand as the authority in your industry. By not ensuring your site is optimized towards Google’s best practices, you empower your competition by putting them in the driver’s seat, capturing top search engine rankings and visibility. The core components of LEWIS’ SEO strategy consist of in-depth keyword research, search result analysis, content optimization, domain authority analysis, website traffic measurement, while focusing on the key pillars of natural search: on-page (title tags, meta description, keyword strategy), content strategy, technical SEO techniques, and off-page strategies. Our on-going SEO strategy creates a solid foundation that is scalable for long term growth, for both a website’s ranking and organic traffic.

The LEWIS Approach to SEO Services

With over 200 plus ranking factors, we analyse all the top-ranking factors in each segment of SEO including technical, on-page, off-page, and user experience. Our SEO process is data driven and aligned with Google’s outlines SEO best practices to ensure SEO success.

Technical SEO Audit
Website Architecture Analysis
Google Search Console Set-up and Analysis
Competitor Keyword Ranking Analysis
Keyword Research, Strategy and Page Mapping
On-Page Optimizations Using Natural Language Processing (NSL)
Long-Form Hub and Spoke Content Clusters
Highly Strategic Internal Linking Strategies
External Link Building
On-Going In-Depth Page Level Analysis & Optimizations
Recommend New Organic Landing Page Opportunities
On-Going SEO Reporting & Consulting

Why Our SEO Agency Is Different

LEWIS' SEO teams keep their fingers on the pulse of rising SEO trends and are unique due to several core value propositions: Agility & Speed LEWIS’ team is specifically organized to be able to quickly respond, implement and execute an SEO campaign. Spirit of Independence We’re not a one-size fits-all shop. Technology changes and platforms evolve. LEWIS is not tethered to one specific partner or platform which means there are no hidden agendas, force-fits, or “all eggs in a basket” scenarios. Integration and Collaboration An additional critical focus is integration with SEO as well as other marketing teams to further extend the reach and effectiveness of the SEO programs. Our agency model enables us to integrate SEO with other marketing services to extend the reach and effectiveness of SEO programs. Data Driven Our SEO experts analyze competitive and client ranking to develop content strategies focused on SEO best practices, rankings and increasing organic traffic.

Failure isn’t Always Failure Testing is an important and critical piece to moving a business forward. We’re not afraid to make recommendations and aggressively test a hypothesis to see if we can make a business stronger, faster, or more efficient. Progressive We stay up-to-date, developing new SEO strategies that utilize Google’s best practices and changes to their algorithm. SEO Experts With over 12 years of combined experience, our SEO consultants brings substantial expertise in technical optimization, content marketing, off-page authority building and analytics. Client Education Aligning with our phased approach to planning, LEWIS also finds value in the development of search learning agendas for our clients. We want to ensure all stakeholders not only understand our strategic approach, but also the tactical elements that make our SEO campaign successful.

Professional SEO Consulting

LEWIS offers an array of SEO audits that are recommended to the client based on the initial findings from the SEO team. Below are some example audits that can be performed to help your digital marketing strategy.

Technical Site Audit

LEWIS performs a 75+ point audit of items that influence different technical performance and online visibility aspects of a website.
We focus on an indexing strategy identifying issues with broken links, XML sitemap inconstancies, and many other technical SEO issues that could be holding your site back from achieving SEO success.
Benefit to the client: Ensures the site is technically compliant with Search engines to increase online visibility, clicks, and revenue.

On-Page SEO Audit

LEWIS reviews how a client’s website presents its content to users and how each element translates to search engine crawlers.
Benefit to the client: Builds high quality content, brand awareness, increase of qualified organic traffic/conversions, and reaches target audiences who may avoid ads.

Off-Page SEO Audit

LEWIS performs a 20+ point audit of items that influence different off-site SEO performance.
Benefit to the client: Increase the site’s referral/ social traffic, authority of the site to search engines, and increases page rank.

Competitive Audit

LEWIS compares the client’s site against three to five direct industry competitors and performs an in-depth SWOT analysis.
Benefit to the client: Fill a void in market user demand, capitalize on emerging industry trends, and exploit competitor weaknesses.

YouTube Audit

LEWIS reviews the overall health of a client’s YouTube channel and provides best practices to increase visibility in search engines.
Benefit to the client: Earn valuable brand exposure via content consumption as well as increase indirect referral traffic to the site.

Let’s Talk

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Monthly Retainer

Our agency model enables our teams to flex and pivot to put clients’ needs first. We provide customized solutions that incorporate the following:

Technical SEO Site Health Management
Continued Site Analysis & Keyword Optimization Planning
Keyword Research, Keyword Mapping, Title Tag & Meta Tag Description Optimizations
Content Strategy, Optimization & Meta Development
Backlink Building Development & Promotion
Local SEO
International Site Optimization & Support

When you should consider investing in SEO Services?

Your site is going through a redesign
Your site went through a redesign and you’re losing traffic and keyword rankings
Your current SEO agency can’t get the results they were promising
Seeing declines in organic traffic after a Google update
Overall organic rankings and traffic remain flat over a long period of time
Have content gaps in your marketing funnel
Need to fill the top of your marketing funnel with qualified traffic to send into your email nurture and retargeting campaigns
Your competitors are dominating with their SEO program and you’re looking to capture some of the share of voice
Brand demand is declining, such as a loss in popularity, the brand is less well known, or fewer users are searching directly for your company
Seeking heightened visibility around new content development
Integrating SEO into a PR strategy to gain increased traction around specific releases
You need content to promote on social media channels
Seeking supplemental ROI beyond current Paid Search performance
Performing a site redesign or platform, especially with a mobile responsive focus

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