CONGRATULATIONS ON
YOUR SENSE OF CURIOSITY!
TEAM LEWIS studied local consumer attitudes toward top global EV brands, revealing key market nuances in Germany and China. These insights offer thought starters for tailored strategies for each region.
Key Findings
Social beats TV in both markets
71%
consume mobility news on social
56%
from TV
TEAM LEWIS, 2025
German consumers are spoilt for choice with
%
now eyeing Chinese EVs
ADAC, 2024
China goes all-in
%
of Chinese consumers say their next car will be EV
AlixPartners, 2024
China’s EV Dream
90%
want one
50%
can afford one
Continental, 2024 & TEAM LEWIS, 2025
The EV sweet spot
%
of German 25-34 year olds would purchase an EV
Continental, 2024
Lifestyle on Wheels
%
of young Germans see cars as status symbols
Continental, 2024 & TEAM LEWIS, 2025