Recently, though, it has gained significant attention as a key focus for innovation and technological advancement and is expected to grow at a CAGR of 3.7% from 2025 to 2030. The growing recognition of women’s unique health needs has spurred a wave of investment and development in FemTech, a rapidly expanding sector that merges technology and women’s health. This shift is not only improving care but is also empowering women to take control of their health and well-being in ways that were not possible before.
Technology and Innovation in Women’s Health
While the medical industry has always adopted technological advancements, we are now witnessing these innovations make a profound and targeted impact in the realm of women’s health. These developments are driving real change, enhancing diagnostic accuracy, improving treatment options, and empowering women to take more control over their health like never before.
Telemedicine and virtual care have seen a dramatic rise in recent years, offering women more accessible healthcare options. Telehealth services cater specifically to women’s needs, providing virtual consultations for everything from general wellness to sexual health and maternal care. These services have become especially vital during the COVID-19 pandemic, enabling women to access healthcare without the need to visit a clinic in person. This growth in virtual care has bridged gaps in access, especially for those in rural or underserved areas.
Alongside telemedicine, data-driven personalized health solutions are also reshaping women’s healthcare. Wearables and apps that track key health indicators, such as menstrual cycles, fertility, and overall reproductive health, are gaining popularity. Devices like the Ava bracelet and apps like Clue allow women to monitor their health more closely and make informed decisions about their well-being. Over 50% of women aged 18-44 use wearable technology to monitor health data, including menstrual cycles and fitness metrics.
Artificial intelligence (AI) and machine learning are further transforming women’s health by improving diagnosis and treatment in areas like gynecology, fertility, and menopause management. AI-powered tools are enabling more accurate and personalized care by analyzing vast amounts of health data, which can lead to better treatment plans, earlier diagnosis, and improved outcomes for women’s health conditions. This technological shift is helping to create a more tailored and effective approach to women’s healthcare.
Related: AI in Healthcare: Pioneering a New Era of Innovation
The Pioneers of FemTech
- Brittany Barreto is the Co-Founder and Executive Director of FemTech Focus, a nonprofit organization dedicated to advancing women’s health technology. She also hosts the FemTech Focus Podcast. Previously, Dr. Barreto co-founded Pheramor, a DNA-based dating app, and worked as a Senior Venture Associate at Capital Factory. Her advocacy for FemTech through FemTech Focus connects startups, investors, and entrepreneurs in the space.
- Anne McTiernan, a researcher at Fred Hutchinson Cancer Research Center, has pioneered studies on how lifestyle changes impact women’s health, particularly in cancer prevention. Her work emphasizes the importance of physical activity and diet in reducing cancer risk, using technology to monitor health behavior.
- Marina Gerner is a journalist, adjunct professor, and author of “The Vagina Business”, a forthcoming book on the FemTech industry. Through her writing and academic work, Gerner advocates for FemTech innovations and educates audiences about the challenges and opportunities within the sector, offering insights into its growth and future.
All three leaders have contributed significantly to the FemTech industry by advancing women’s health through innovation, education, and advocacy, using technology to address unmet needs in healthcare and provide better insights for women’s well-being.
Addressing the Gaps
Women’s health and FemTech efforts are currently facing several challenges. One of the primary concerns is data privacy and security. As more women use wearable devices and health apps to track sensitive health data, fears about data breaches and misuse have risen, with 41% reporting fear of security breaches and 37% worried about inaccurate data negatively impacting their health. Many users are uncertain about how their information is stored and used, which has led to a demand for better regulations and more transparent practices in the FemTech industry to ensure trust and protection of personal health data.
Another major challenge is the lack of comprehensive research and representation in women’s health. Historically, medical studies have been biased toward male participants, leaving significant gaps in understanding how diseases and treatments affect women differently. This disparity has hindered the development of FemTech solutions that fully address women’s specific health needs, especially in areas like menopause, reproductive health, and autoimmune diseases.
Lastly, accessibility and affordability remain persistent issues. While FemTech innovations offer significant benefits, many of these products and services are expensive, creating barriers for low-income women and those in rural areas. This lack of affordability means that many women are unable to access crucial health tools, which exacerbates existing healthcare inequalities and limits the reach of these technologies. Addressing these challenges is essential for ensuring that FemTech can serve all women, regardless of their socioeconomic status.
The Future of Women’s Health Tech
Looking ahead, emerging trends in women’s health include the integration of voice technology, genomics, and AI-powered health assistants, which promise to revolutionize personalized care and patient experiences. However, challenges remain, such as data privacy concerns, the underrepresentation of women in clinical trials, and addressing the gender health gap in research.
These obstacles provide both challenges and opportunities for the FemTech industry to innovate and improve healthcare access and equity. As the industry continues to grow, innovation will play a crucial role in breaking barriers, ensuring that women’s health receives the attention, research, and advancements it deserves for a healthier future.
This is a crucial moment for storytelling in women’s health and amongst FemTech brands. Sharing the wins and the growing pains of adjusting to this new landscape will be instrumental in identifying industry leaders and true innovators. It’s more important now than ever to differentiate yourself from the competition by perfecting your message, impact narrative, and growth path.
Interested in how TEAM LEWIS can enhance your brand’s identity in the women’s health field? Reach out to us today for expert guidance on engaging with healthcare audiences.
