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Published on

September 6, 2019


public relations

Roborock, one of the leading manufacturers of intelligent robot vacuum cleaners, teams up with LEWIS for brand and product PR support. Founded in 2014, with investors including Xiaomi, LEWIS will provide PR services for the Beijing based company in Germany, France, Spain and the US. Supporting the company at IFA 2019, where Roborock will be exhibiting for the first time, LEWIS is supporting the launch of the S6 suction robot flagship model in Europe, including the United Kingdom. Our mission with Roborock is furthering brand awareness in trade, public press and among consumers, outside of Asia.

“With LEWIS, we have deliberately chosen a network agency that has a high level of expertise in consumer electronics and smart homes as well as excellent contacts to influencers and journalists to support us in building our brand in Europe. This year for the first time we will have our own stand at IFA and LEWIS is helping us comprehensively with the communicative implementation of our ‘Rediscover Clean’ mission,”

says Richard Chang, founder and CEO of Roborock.

Rafael Rahn, SVP Client Services Central & Eastern Europe at LEWIS, commented:

“We are delighted with Roborock’s confidence in our ability to support the company in other markets beyond Germany. In Germany, Roborock is working with experienced communication experts from the Consumer Unit in Munich.”

About Roborock

Specializing in the research, development and production of smart home robots, Roborock’s mission is to contribute to a more comfortable and relaxed lifestyle. Roborock also produces vacuum cleaner robots under its own name for Xiaomi, one of China’s largest technology companies.

Roborock currently has products in 40 countries, 28 of which are European, including Germany, France, Spain and Great Britain. The company has offices based in Beijing, Shanghai, Shenzhen and Hong Kong.

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