TEAM LEWIS, a global marketing agency, announced a new offering: Artificial Intelligence Optimization (AIO). The new service will help brands appear in the answers provided by tools like ChatGPT, Perplexity, and Gemini.
AI platforms are rapidly changing how consumers and businesses search online. Consumers now turn to AI tools instead of using search engines for answers. In fact, the global AI search engine market size is estimated to reach $50.88B by 2033 and growth is expected at 13.6% CAGR from 2025 to 2033. SEO alone is no longer enough for brands to achieve visibility.
“Many companies have their SEO in order, but forget that AI tools play by different rules,” says Rick Tousseyn, Global SEO Manager at TEAM LEWIS. “With AIO, we help organizations structure and optimize their content so that it aligns with the way LLMs gather and process information.”
AI-driven visibility
TEAM LEWIS’ AIO can help brands increase their visibility within AI tools. The service combines technical insights, content strategy, and tracking tools. It can also measure referral traffic from AI platforms.
The offering is built around four AIO pillars:
1. Tracking and insight
AIO maps where, how, and how often brands are mentioned in AI platforms. Organizations gain immediate insight into their current position, growth opportunities, and key KPIs. A custom dashboard shows Share of Model (SOM), comparing mentions against competitors.
2. Content optimization
The AIO offering helps brands develop and optimize (existing) content. Tools and experts ensure AI platforms recognize the content as relevant. Efforts begin with keyword and prompt research to address demand-driven queries.
3. Relevance and reputation
AIO maximizes a brand’s earned media results for AI search results. TEAM LEWIS targets sources cited by AI models. This is combined with a strong PR strategy focused on citations in credible and frequently cited publications. This boosts credibility and increases chances of citation in AI answers.
4. Advertising on AI platforms
Visibility in AI platforms opens new doors for advertising. While access is still limited, early applications are already being experimented with. TEAM LEWIS’ AIO offering supports organizations in defining their strategy. This includes the right mix between existing and new channels. The next step is to integrate product data directly into AI platforms. Thanks to a data-driven approach, results are continuously monitored and optimized.
Visibility demands innovation
“AIO gives us a new lens to rethink how integrated marketing strategies come to life,” says Teresa Zhou, Managing Director of Integrated Strategy at TEAM LEWIS. “It unifies earned, owned, and paid efforts. It reshapes storytelling across press, web, social, and creative. With AIO, brands are not just seen — they’re chosen in an AI-shaped world.”
To learn more about TEAM LEWIS’ AIO offerings, please visit: https://www.teamlewis.com/ai-optimization/
