This is part of a drive to create what will be the most AI-driven facilities seen yet in the industry. This landmark opening in Malaysia marks the official start of the independent agency’s investment in three AI-driven campaign studios across the world.
At the same time, the same studio and workspace concept is being launched to TEAM LEWIS clients and causes at the agency’s new HQ at Electric Boulevard, Battersea Power Station, London. Another will open in San Diego USA later this year.
Working on a ‘follow-the-sun; basis, the centers will leverage time zones and technology to accelerate all aspects of campaign content.
TEAM LEWIS Global Director of Creative Operations Arjun Singh said: ‘Malaysia is well known for its vibrant and contemporary creative scene. As an independent agency, our new follow-the-sun concept means we can deliver creative content for clients 24/7. Each studio is precisely eight hours in time zones away from the other. This landmark opening and investment demonstrates our ability to embrace creative agility. Innovating and changing to meet the needs of clients, at speed. It will also support the fast growth of our award-winning creative offering.’
Keso Kendall, SVP APAC at TEAM LEWIS said: ‘Our Malaysia space further demonstrates our investment in creative and our agency presence locally. As a global business, it also shows clients entering the Malaysian market that they’re in safe hands across the marketing mix.’
The new studio and office space opens with clients including Malaysia Airports, SharkNinja and Epson.
