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Insights

Marketing Research

Marketing campaigns fueled by holistic, data-backed insights drive brand performance.

MARKET RESEARCH

INSIGHTS & ANALYTICS

Whether conducting online focus groups on a new brand launch, fielding a survey among IT professionals on how to integrate blockchain technology, or interviewing business leaders on ways they are attracting Gen Zers — market research is key to championing strategic differentiators in today’s noisy markets.

How we help
  • Brand Heartbeat
  • Structured SOV
  • Marketing Tonality
Our Approach
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Data Security Is Important to Us

Our marketing research services arm complies with all Safe Harbor laws and the EU Data Protection Directive to ensure respondent data from internal client lists are handled in the strictest adherence to data privacy laws. We partner with Imperium to ensure data integrity.

LEWIS is also a proud member of the Insights Association, the leading voice, resource and network of the marketing research and data analytics community.

Our measurement model keeps the most important set of KPIs and business performance outcomes at the center of everything we do. Our market research methodology is tailored to each client’s market intelligence needs. The agency has adopted the International Association for the Measurement and Evaluation of Communication (AMEC) framework to develop a best-in-class media measurement approach that pinpoints how media and PR campaigns impact organizational objectives.

U.S. Chamber of Commerce Foundation

Advocating for the Future of the American Workforce

ThreatConnect

Establishing a Threat Intelligence Thought Leader

Intermedia

Award-Winning Multichannel Campaign Driven by Research