YoY sales growth
YoY ROAS
YoY units sold
Fluidra needed stronger Amazon Native performance, but indirect selling limited access to some high-intent placements made it hard to drive efficient conversions and sales growth. The team was up for a challenge, against increased YoY goals heading into the new season.
TEAM LEWIS aligned media planning, ad formats, targeting, and creative to Fluidra’s Amazon realities — turning platform constraints into a focused strategy that delivered 294% YoY sales growth.
We ramped budget early season, prioritized sponsored brands, expanded keyword/category targeting, and matched creative to product + store experiences – driving 51% of monthly results from the optimized approach.
