You no longer need to endlessly browse or get lost among website pages. Simply ask what you need, and the website provides the answer instantly. Tech giants like Google also see the benefits. Recently, Google launched Project Mariner, where their AI application Gemini can autonomously control your browser: moving the cursor, clicking buttons, and filling out forms, just as you would. But how exactly does agentic AI work, and what role do AI agents play in this? In this blog, we explain and highlight the benefits for users and the impact on marketing.
What is Agentic AI?
Agentic AI goes beyond a regular chatbot. It not only answers questions, like generative AI, but also takes autonomous actions. Agentic AI can make independent decisions and perform complex tasks by combining advanced algorithms and machine learning, and it learns to get better over time. AI agents think, adapt, and improve themselves without constant human intervention or guidance. Agentic AI thus refers to behavior similar to that of an agent, such as exercising control or exerting influence.
On the TEAM LEWIS website, you can ask questions like “How can AI support my business?” or “What services does TEAM LEWIS offer?” In the first case, you get a detailed overview of the benefits of AI for businesses, including a link to our “insights” page for more information. If you ask the second question, you get a complete overview of all our services, along with the appropriate links, so you don’t have to search for them yourself.
In short, agentic AI distinguishes itself from traditional AI by making independent decisions and performing tasks, while generative AI generates new content based on existing data.
Role of AI Agents
AI agents play an essential role within agentic AI. These virtual employees work with a certain degree of autonomy within the agentic AI framework and perform tasks on behalf of the company.
There are different types of AI agents, such as those that automatically process orders and those that monitor processes and data in real-time. For example, they can automatically handle customer inquiries to improve customer service or help optimize marketing campaigns by analyzing user behavior and sending personalized offers. The possibilities are endless.
Benefits of Agentic AI for Users
Agentic AI offers users numerous benefits that make interaction with websites and digital platforms much easier. Here are the main benefits:
- Faster access to information: Thanks to agentic AI, you quickly find what you’re looking for without having to search endlessly. Everything you need is within reach.
- Better user experience: With personalized answers, agentic AI ensures a seamless and pleasant interaction, leading you directly to the right information.
- Consistent and reliable answers: Agentic AI always delivers accurate and consistent information, giving you more confidence in your online experience.
- Available 24/7: You can always rely on agentic AI, regardless of the time. The digital assistant is always ready to help you quickly, whenever you want.
Impact on Marketing
Agentic AI offers marketers a smart and efficient way to manage campaigns. The digital assistant automatically performs routine tasks and helps make faster decisions. Think of setting up, adjusting, and following up on campaigns, all from one place. This streamlines the process, leaving more time for creative ideas and strategic thinking.
Personalization also becomes much easier. Instead of sending the same message to everyone, agentic AI tailors content based on behavior and preferences. This way, your audience receives exactly what is relevant to them—whether it’s an email, blog post, or advertisement—and this increases the chance of real interaction.
Finally, agentic AI gives you more control over data. The system processes large amounts of information and extracts clear insights from it. Which campaign works best? Which audience responds the most? Which search queries are most entered? By analyzing these, you can react quickly to what works and make adjustments where necessary to achieve your specific goals. Marketing feels less like guessing and more like knowing.
Curious about what AI can do for your business? Our communication experts know exactly how to use this technology smartly. With our own AI platform, SideKick, we have already streamlined many internal processes. Want to brainstorm? Contact us today.
