A Week of Wins
TEAM LEWIS took to Las Vegas last week to help our global clients ring in 2025. We had an impressive showing with team members from all over the globe, supporting clients from the US, Europe, and APAC.
As we all know, Vegas is noisy on a regular day. Even noisier when 4,500 exhibitors and over 141,000 individuals flock to the Vegas strip to break through. As billed, the show had everything: robotic companions that can plough acres of fields autonomously, home saliva tests that measure stress and other health diagnostics, drone taxis that will get you to the airport when traffic is gridlocked, and robots that let you win at chess to help your self-esteem. AI was the buzzword throughout the week, but it was clear who is implementing AI thoughtfully and who is pretending.
How did it go? Our team helped garner massive press coverage and enabled great earned and owned content. It was best summed up by one client who said, “We had an incredible week and we couldn’t have done it without the LEWIS team!” Truly a global effort.
Congratulations to our clients on a very successful week! And good luck to the attendees getting that unique Vegas smell out of your carry-on luggage.
Graham Nelson, Executive Vice President, USA
Mingling with Media
This year was my second time working the show, starting the weekend before at media events all the way to the showroom floor. My first year, it was easy to get caught up in the busy nature of it all, but this time, I was more tapped into the value of being there and the potential for connections with media.
As someone who is in contact with these same folks most days of the year, I can’t overstate how beneficial the experience is to make face-to-face connections and meet them all in real life. At the core of this work is building and maintaining relationships, with clients and media, and shows like CES are the perfect stage to flex this muscle.
Also, a lot of times we have limited experience with product itself, only from use once or twice or samples we have around the offices. Getting to be there and use the products in person, to see how they work and learn what makes them so exciting to users is crucial to our success with understanding the product through and through. This hands-on experience with the product is incredibly supportive to pitching efforts, to pitch from the niche of actual experience and not just key talking points about features.
Zapporah Turner, Campaign Manager
Tradeshow Trends
As someone on the business development side of the agency, my CES experience tends to differ from that of my account-servicing colleagues. While they focus on supporting clients and campaigns, I’m navigating the conference in search of potential leads. Over the years, I’ve noticed a few interesting trends.
The first is the seemingly limitless array of innovative consumer gadgets being produced worldwide. Walking the showroom floor each year gives me the chance to discover and engage with emerging brands from diverse regions that might not have been on my radar otherwise. It may feel old school, but striking up a conversation at a booth remains one of the best strategies for generating leads.
At the same time, some brands are shifting their focus. While companies like LG continue to go all out with impressive booths, others are deprioritizing the showroom floor. For instance, Logitech opted to allocate resources to hosting their own events, inviting clients, partners, and key media to connect with their brand in a more curated, less chaotic environment.
This trend continues to gain traction each year. My prediction? As more brands follow suit, we’ll see rival companies hosting competing events. The new challenge will be crafting experiences that not only draw audiences away from other gatherings but keep them engaged in an increasingly crowded space.
Tyler Dodgion, Client Engagement Manager
Going Global
If I had to choose one word to describe my first CES experience, it would be energized.
Walking into CES for the first time, I was immediately struck by the energy of innovation, collaboration, and creativity all around me. The opportunity to work closely with our incredible team based in Hong Kong reinforced the unique advantages we have as a global agency. Together we exchanged insights, broadened our perspectives, and leveraged our collective expertise to tell stories that truly resonate on a global scale.
Throughout CES, I was inspired by the unifying factors that connect audiences across diverse cultural backgrounds. Whether it was identifying emerging trends or uncovering shared values, the conversations held with clients, prospects and media were a powerful reminder of the impact we can make when we embrace diversity in storytelling.
This experience left me feeling deeply connected—not just to our clients and the media—but also to our global TEAM LEWIS colleagues. CES ignited fresh ideas and reinforced the importance of collaboration in an increasingly interconnected world.
Cassie Gonzalez, Campaign Manager
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