The ‘Wicked’ brand collabs are flying in ahead of the movie’s November release
With the upcoming release of Wicked in November, the film’s marketing team is pulling out all the stops to make sure the press tour lives up to the legendary status of the musical. They’ve incorporated everything from iconic fashion statements (including matching outfits at the Super Bowl) to a media lie-detector test featuring the beloved cast members. They’re also launching a five-city global premiere tour and secured Ariana Grande, who plays Glinda, as a host on SNL. By blending modern engagement and social media tactics with traditional Broadway glamor through multi-city events and red carpet fashion, the marketing team is building the kind of excitement that not only lives up to the musical’s legacy but is attracting a whole new generation of Wicked fans.
Takeaways
To be completely transparent, I have been a fan of the musical Wicked since I was a kid, so I honestly thought my excitement couldn’t get any higher when it was first announced that it was being adapted into a film. However, since the start of the press tour, my enthusiasm has only grown (and even caused me to buy an opening night ticket a month in advance). The marketing team behind this film launch has, in my opinion, reached Barbie-level status, with iconic green and pink outfits, engaging media interviews, and appearances on major talk shows that are being talked about across every social media app there is. Capturing the spirit of the film in the months leading up to the premiere has become the standard for driving box office attendance, and Wicked has done an exceptional job of reflecting the musical’s essence while building anticipation for what promises to be one of the best releases of the year.
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Taylor Swift mania is back with new Eras Tour stops
If Taylor and Travis popping up at seemingly every trendy restaurant in NYC wasn’t enough of an indication for you – the Eras tour is back stateside starting this weekend! While Taylor gears up to wow the crowds in Miami, it’s an amazing opportunity for local businesses in all of the cities she’s set to visit in the coming weeks to capitalize on the Swiftie economy.
Takeaways
It’s rare that a single event can create flourishing opportunities for those surrounding it – the Olympics, the World Cup, and the Super Bowl, to name a few – but almost never does an event center around a single person for nearly two continuous years. How then, do businesses carve out a place for themselves that takes advantage of the opportunity of Taylor coming to town that still feels authentic?
The answer: know your audience. The Era’s Tour draws fans from not just the country but around the world. There’s rarely been an entertainer that has had fans willing to travel hundreds if not thousands of miles to see her show. These fans are looking for an experience, often creating extended trips around the concert. Businesses should cater to this, offering unique Swift-themed experiences like specialty menu items, Swiftie trivia, or special décor that can be used for Instagram-worthy photoshoots. The businesses that will win the weekend will be those that embrace Swift and her following.
Don’t treat this as a fleeting moment in time – acknowledge it as a moment to cultivate relationships with a new audience.
Domino’s revives ‘Emergency Pizza’ to solve gaming and beauty dilemmas
Domino’s playful “Emergency Pizza” campaign is designed for gamers and beauty lovers alike. Picture this: you’re deep into a gaming session or trying out a new skincare routine, and suddenly hunger strikes. Domino’s swoops in as the perfect solution.
The campaign embraces these relatable moments, infusing humor and creativity to show that pizza can be your trusty sidekick.
Takeaways
The “Emergency Pizza” campaign is a great example of effective marketing because it demonstrates a deep understanding of the target audience—gamers and beauty enthusiasts—by tapping into their specific lifestyle moments.
By infusing humor and relatability into its messaging, Domino’s not only enhances its brand visibility but also builds a community around shared experiences. This strategy highlights the importance of context in marketing; it’s not just about pushing a product, but rather about integrating it into the everyday lives of consumers in a fun, engaging way.
What’s more, this approach reminds us that marketing can—and should—be fun. It’s not just about selling; it’s about connecting and sharing a laugh.
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