From Expert Witness to Industry Authority

adMarketplace: CEO Spotlight

Public Relations

Key Results

30

pieces of coverage

49

media engagements and interviews

4

podcast opportunities

Coverage:

AdAge, Reuters, AdWeek, AdExchanger, Digiday, The Verge and more.

Problem

The Google antitrust trial remained a high-stakes media moment across 2024–2025. As an expert witness, adMarketplace’s CEO had credible, differentiated perspective – and the opportunity to lead the conversation.

Solution

TEAM LEWIS built and facilitated an always-on program designed for a long-running, highly visible litigation cycle – keeping adMarketplace prepared for new developments through proactive planning and continuous monitoring around key trial milestones.

Execution

We translated the CEO’s trial insights into timely commentary on how the ruling could reshape the search advertising landscape, securing a mix of on- and off-the-record briefings with priority tier-one and trade reporters. As a result, adMarketplace and its CEO became a go-to source for journalists covering the case, deepening credibility and building lasting relationships with outlets that matter most to the business.