Multi-Market Mobility Case Study

Blackberry

Brand Event Public Relations Research Strategy

Problem

BlackBerry hired us to boost market awareness of its shift from device hardware to a leading global player in B2B cybersecurity, automotive, and IoT. This involved targeting new businesses and trade media to secure unprecedented coverage, with a focus on the US, France, Germany, the Netherlands, and the UK.

Solution

Since partnering with BlackBerry, the program has leveraged executive expertise, industry research, and event presence to shift media perception. For CES 2024, BlackBerry QNX and AWS announced a first-of-its-kind virtual cockpit with Stellantis. The team secured pre-event trade media coverage through embargoed interviews and on-site support, resulting in numerous rapid media interviews and significant IoT trade publication coverage following the announcement.

Key results

90

Media hits

16

Showroom media briefings

77%

of coverage carrying IoT messaging

Our Work

Creative Public Relations Strategy

Skyscanner

Public Relations

Jabra

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