NIO, a leading Chinese EV manufacturer, wanted to break into the European market. TEAM LEWIS was tasked with organizing a high-impact launch event for media and industry representatives in Berlin within just three weeks. The event served as a platform to successfully introduce the NIO brand to the European market and unveil three new electric vehicles, ensuring maximum visibility and strategic positioning for the brand’s expansion.
We developed a multi-market campaign strategically targeting key media representatives, journalists, influencers, and KOLs across the automotive, lifestyle, and sports sectors. This approach generated a significant impact for the NIO brand in an exceptionally short period. It strengthened its market presence and positioned it positively. To this day, it remains one of the most successful automotive brand launches in Europe.
Event attendees
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Individual print articles within one year
