secured placements, a 112% increase in the goal
hits in Top 10 publications
increase YoY Summer Prime Day sales, supported by a 25% increase in coverage from PR team
In a crowded consumer tech market — and with tighter consumer spending — JLab needed launches and tentpole moments (like Prime Day) to break through with credible coverage that drives awareness and supports sales, not just product noise.
TEAM LEWIS ran an always-on Consumer Tech PR program built around headline-worthy launches, rapid-response pitching, and strong media relationships – meeting shoppers where they are across top-tier review and commerce outlets.
As a result, TEAM LEWIS kicked off the first year working with JLab US with a bang. Placements in CNN Underscored, WIRED, Rolling Stone, and more were regular, emphasizing the team’s deep and consistent relationships with editorial teams, who have grown to love and recommend the JLab brand.
