Jabra
Problem
Jabra is known for its expertise in B2B but recognised less in the B2C sector. It needed to amplify its brand in consumer lifestyle, especially among active/ sports customers for the launch of its ‘Active’ earbud range.
Solution
Since Jabra appointed TEAM LEWIS as multi-market partner in 2019, we’ve always sought to create a long tail effect for every campaign. For Jabra’s consumer range of Active (and non-Active) earbuds we’ve implemented this strategy multiple times.
Execution
The first wave of activity was sales-driven. It supported the business need to have new products featured in places where customers plan to buy a pair of headphones. These publications often display a direct CTA by including a URL in their pieces, supporting the sales objective.
The second wave generated brand awareness by targeting lifestyle media and influencers. For this, we played upon the features of the products and seasonal lifestyle hooks.
Key results
coverage year on year
consumer reputation
competitors like Apple and Sony
Our Work
Skyscanner
