Company

LEWIS

Office

Singapore

Services

Social Media, Video

Services

Tourism, Travel

Summary 


Alongside a new brand identity, Rendezvous Hotels teamed up with LEWIS to introduce the new Orchard Rendezvous Hotel – its second property in Singapore. In addition to unveiling the new member of the Rendezvous brand, LEWIS also set out to highlight the unique traits of both hotels by engaging the brand’s loyal social community.

Strategy


The first phase of the campaign consisted of introducing the new brand identity for Rendezvous Hotels. To do this, LEWIS crafted a video to communicate the brand’s social handle move from @RendezvousHotelSG to a more personable @StayRendezvous.

Next, LEWIS conceptualized and produced a short minute-long video to unveil the new Orchard Rendezvous Hotel, with the element of romance as its main theme. The video highlighted how the new hotel differed from the existing Rendezvous Hotel Singapore in terms of room amenities, dining options, and surrounding tourist sights but ultimately featured their individual unique traits.

The campaign successfully increased visibility and awareness of Orchard Rendezvous Hotel and help establish it as a top choice for travellers and locals.

“The campaign successfully increased visibility and awareness of Orchard Rendezvous Hotel and help establish it as a top choice for travelers and locals.”

Results 


 

2.8 million

social impressions

1.1 million

video views

800 thousand

video engagements, totally 30% of engagement rates.

 

Rendezvous Hotels was also listed as on Marketing Magazine’s Top 10 Most Engaging Singapore Brands on Facebook in 2018

 

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