Test Your Website
Wondering how your web page is performing?
Enter your URL below and within a few seconds you will see how it performs.
Enter a competitor URL below to see how you match up
Device Distribution
Bounce Rate
Av. Time on Site
Pages Per Visit
Having looked at the site and measured against key success markers we can see that that there is an opportunity to improve the stickiness of your site.
Bounce rate is on the high side and time on site could be improved.
Your marketing channels also show that while organic search awareness of the brand is high, direct is low (meaning there may be a lack of brand awareness) and additional marketing channels (paid, social, referral etc) are also lower than expected for a B2B brand
We have analyzed the last 12 months for social commentary and mentions of Shape Security and four of your leading competitors.
There is an opportunity to increase social share of voice which can help with brand awareness and lead generation efforts.
Wondering how your web page is performing?
Enter your URL below and within a few seconds you will see how it performs.
Enter a competitor URL below to see how you match up
We took a look at your website traffic over the past 12 months and when compared to your top competitors ShapeSecurity is behind Akamai and Imperva. Akamai is a clear leader but there is plenty of opportunities to garner additional earned traffic specifically around Non-Branded keywords.
Shape Security is weighted heavily on Branded Keywords at 62%, while Non-Branded sits at 38%. When we look at the top traffic earner Akamai, they are evenly split between Branded and Non-Branded keywords thus helping them garner searches that could fall slightly out of the user’s general search.
Where does most of your site traffic come from? SEO or Paid Media?
SEO account for 57% of your overall site traffic, which is great. With that being said there is an opportunity to do even better. As of May 2020, you have 2773 indexed keywords on Google but only 2.4% of your keywords are in the Top 3 positions. A majority of your keywords sit in positions 51 – 100 which is starting on page 6.
We would recommend an in-depth SEO audit that identifies high search volume keywords and a robust content marketing strategy that will help elevate their positioning. This could also be paired with using those keywords as phrases in upcoming Press Releases or Bylines.
The LEWIS Marketing Engagement Index measures the marketing effectiveness of a business through the lens of its online footprint. Covering 10 key areas that include usability, website performance, social media and SEO. We measure the impact and success of the marketing mix on overall revenue and brand awareness.
Since its inception we have analyzed more than 3,000 companies globally. Having reviewed the Shape Security site using our Marketing Engagement Tracker (MET) methodology we can see that you would sit in the top quartile for marketing effectiveness which is impressive.
We see this as both a reflection on the great work to date and also an opportunity to continue to grow and increase effectiveness
Which have spent some time looking at the user experience on your site and wanted to share this with you.
Here is an idea of where we think Shape Security could go.
Do you have a web page or website you’d like to improve? Reach out today, it’s never too soon.