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Rick Tousseyn

Published on

January 12, 2024



It doesn’t matter if you are new to digital marketing and search engine marketing, or have been in the digital game for years, knowing search engine optimization (SEO) lingo is essential to solidifying your role as a successful marketer. Our exhaustive SEO glossary will have you speaking SEO fluently. No more worrying about going into a digital marketing meeting and feeling like the SEO team is speaking another language during discussions about page authority, domain authority, and search results. We’ve broken down and compiled all the various SEO terms from all the different quadrants of search engine optimization. Whether you’re working on an e-commerce site, writing a personal blog or running a B2B agency, get ready to go from zero to SEO hero!

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Whether you work in content marketing, social media, web development, or in any other area of marketing, our go-to SEO glossary will be your brand’s right hand in creating a solid SEO content strategy for dominating page one of Google’s search engine results page. The glossary covers SEO basics for strong organic search results, like keyword research to more technical SEO strategies like indexing your site in the Google Search Console, to off-site tactics like link building. We dive into SEO nuances like local SEO, white hat, what external linking is to  indexing strategies and much more. Our SEO glossary will have you walking and talking alongside your favorite search engine’s lingo in no time.

We cover SEO terms, including:

· Technical SEO
· Site Architecture & Usability
· On-Page SEO & Optimization
· Off-Page SEO
· Out of Date SEO Practices
· SEO Reporting
· Search Engine Lingo
· Keyword Research
· & Other Basics

What is Technical SEO?

Technical SEO encompasses the steps required for search engine marketing and SEO services to optimize your website for search engine crawlers and indexing. A solid technical SEO strategy also improves search engine ranking, overall visibility in Google’s search engine results page and user experience on both desktop and mobile devices. Our comprehensive SEO glossary dives into technical terms like features snippet, XML sitemap, what a canonical tag is, AMP and more.

What is Site Architecture and Usability?

Site architecture in SEO simply refers to how a website’s pages are structured and linked to one another. Usability covers the effortlessness of a site’s user experience, both of which are vital pieces to implementing successful SEO tactics and ensuring a strong click-through rate for web pages. Our glossary defines terms involving web pages such as click depth, deep linking and URL structure, providing you with the tools to get positive search results, and become a site architecture SEO pro.

What is the Importance of On-Page Optimization?

On-page optimization is the bread and butter to any SEO game plan. On-page SEO refers to some of the most important SEO best practices like ensuring on-page copy, meta keywords, title tag, etc. are optimized for the right keywords for visibility in Google’s search engine result page. Thoroughly expand your on-page SEO knowledge by studying our SEO glossary that encompasses must-know terms like meta description tag, ALT text, H1, H2, keyword density, long tail keyword, and more

What is Included in Off-Page SEO?

Off-page SEO is simply everything done outside of your website to improve your keyword rankings or search query visibility. The most common off-page SEO techniques are backlinks or link building. Other tactics pitching owned media through an SEO PR strategy. Our glossary will define other off-page strategies, including inbound links, domain authority, external link, link building and page rank.

What are Some Out-of-Date SEO Practices?

Out-of-date tactics for SEO services are SEO techniques you shouldn’t be implementing because it is no longer a ranking factor, or search engines like Google will penalize you for ill practice. Study our glossary for SEO terms involving out-of-date practices like black hat SEO, keyword stuffing and more.

What Should You Include in SEO Reporting?

SEO reporting provides insights into how a website is performing in search engines. You’ll always want to learn how to measure SEO success by using important metrics from Google Analytics. Our glossary will dive into terms you should include in your SEO reporting like click-through rate, bounce rate, striking distance, search console and more.

Search Engine Lingo

Our glossary will have you fluent in search engine lingo. We define key terms, such as long-tail keywords, non-branded and branded keywords, search volume, SERP, white hat SEO and more.

What are Some SEO Basics You Should Know?

Our SEO glossary dives into need-to-know SEO basics like local SEO, rich snippet, site links, ranking factor and much more.

Want to improve your SEO strategy and keyword rankings today? Read about what to look for when hiring an SEO consultant or check out our SEO services and let’s chat.

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