Today, consumers hold more power than ever – to influence, create and at times, even dictate change. More often than not, the catalyst for change takes place on social media. In order for brands to avoid playing catch-up, they need to clearly understand the role of social media marketing.
Have consumers redefined the way brands use social media platforms now? How can marketers navigate social media to effectively meet the needs of their target audience?
In this webinar, hosted by Fairil Yeo, VP of Transformation, APAC, we take you through the vital role of social media marketing and how marketers can leverage the world of social beyond amplification, and in line with consumer experiences.
During this session, we cover:
Our live webinar took place on Tuesday, 28 May at 4:30pm SGT | 9:30am BST | 10:30am CEST
Fairil Yeo, VP, Transformation, APAC
With more than 15 years of experience, Fairil drives LEWIS’ APAC remit for transformation alongside the senior management team. He is charged with the pivotal expansion of LEWIS’ APAC operations, as well as consulting and retooling marketing experiences for clients. Fairil’s broad experience includes marketing and digital; across content, channels, platforms and technology.