Bay to Bay

What is Bay to Bay?

Navigating the marketing landscapes of the United States and China is crucial for brands seeking global success – with both requiring a highly nuanced understanding of cultural, economic, and technological differences.

Bay to Bay references the dual centers of gravity emerging around not only the San Diego and San Francisco Bay Areas, but also China’s Greater Bay Area – both of which are driving the global technology sector.

TEAM LEWIS’ Bay to Bay proposition brings together marketing experts on to the world’s two biggest economies – to help you understand the key cultural drivers that you can leverage to navigate the ever shifting geopolitical landscape, and create a bespoke go-to-market approach to help you break new ground with new audiences.

So whether you’re a Chinese brand looking to go global, or an international brand looking to the East for that next stage of expansion growth – we can be your partner to progress.

We’ve built a unique agency approach to delivering on the promise of Bay to Bay:

Mainland China Marketing Handbook

As the world’s second largest economy, China continues to be seen as a major hub for the world trade. It is now time for your brand to enter the Chinese market.

We’re here to equip you with the digital marketing knowledge and skills for a successful entry into China. Whether your business is B2B or B2C, we share social platforms that work best for your business and dive into China’s social media ecosystem.

Stay on top of the game with the Marketing in China Handbook here.

Download the Report

One Team, Two Markets

Our teams across the US and China work together seamlessly through our hub and spoke model – so information and knowledge is transferred across the agency network in real-time, saving time and resources. But more importantly, it gives you the all-important local market knowledge and insights that you need to succeed.

Faster Onboarding

Whether you’re based in Shenzhen or San Diego, we have team members on ground and able to meet face-to-face in your respective markets, we can speed up onboarding and make sure the broader team is quickly briefed on the account and ways of working.

Familiar Language & Platforms

Our bilingual teams mean there will be no miscommunication, and brief/concepts can be grasped quickly. We can also manage accounts on localized platforms – like WhatsApp, WeChat or Ding Talk – in both markets.

Follow the Sun Response Times

With teams in the US and China, you can always speak to someone immediately and your team is always keeping things moving. There’s no lag, which means more time to focus on results.

Regulatory and Compliance Expertise

Different countries – different rules. Our teams are experienced in consulting in both playgrounds, allowing you to sidestep potential minefields before they become issues, which is mission critical given the volatility of today’s global trade backdrop.

Dive into the pulse of China’s dynamic social landscape in our exclusive webcast.

Together with speakers:

Learn about the ever-evolving social media terrain in China and gain insights into the transformative power of live streaming in the world of e-commerce. Immerse yourself in the exciting rise of groundbreaking social apps, and gain a firsthand understanding of how both B2B and B2C brands leverage live streaming, unlocking the secrets of successful livestream shopping experiences.

Watch the Webcast

Bay to Bay Over the Years

In previous years, we set out to explore the tech race between the industry’s home base, Silicon Valley, to emerging rival, China’s Greater Bay Area. We invited a panel of leading journalists to events in San Francisco, Hong Kong and Shenzhen to discuss the latest tech revolution, and the effects on both the U.S. and China’s innovation, investments and talent resources.

Need a quick recap? Check it out here or watch the video.

February 17, 2025

Bay-to-Bay Synergy at CES 2025

February 5, 2025

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