Enter Cameo. The Cameo platform allows users to pay for personalized video messages from their favorite celebrities. Since its creation in 2016, more than 30,000 stars have joined the platform. From niche social media influencers to the famous actor from your comfort TV show or movie, Cameo users can receive a personalized message from their favorite creators.
A compelling celebrity endorsement about your product, event or internal celebration can go a long way. Using Cameo for Business, the app’s business-centered platform, allows your organization to engage with your favorite talent.
Related: Key Paid Social Platform Considerations
The influencer marketing space is growing and changing dramatically. If you’re looking for a place to start your journey using Cameo for Business, look no further. Ask yourself these questions to get started on the right track to build the perfect promotional cameo video:
What Do You Want To Promote?
The Cameo is your oyster here. For practically any business goal you have, Cameo can support your vision for the shoutout. Is there a big company event coming up? Is it someone special’s birthday, work anniversary or retirement celebration? Talent on Cameo can sing “Happy Birthday,” promote your virtual event, talk about your product, or simply zoom in to a meeting and join a company celebration.
It is important to think about how you can get the most bang for your buck here. Cameo videos can be shared on social media to engage external audiences. If your goal is to go viral on Twitter or make the TikTok “For You” page, consider what kind of promotion will connect with audiences on those platforms.
What Is Your Budget?
It’s all about the money, honey. And some of the Cameo talent do not come cheap. As you are building your promotional Cameo plan, the biggest step is to identify your budget for the cameo. There are thousands of celebrities on the Cameo for Business platform and different types of video messages can be created.
Cameo for Business supports personalized videos of various lengths — Zoom calls with the chosen talent, celebrity “drop-ins” at virtual events and more. There are also additional charges for creating a co-branded video watermark and other services that will help you meet your strategic goals for the promotional video. You can sift through talent by price in the Cameo app or chat with a Cameo representative to best decide how to allocate your budget.
Related: The Ultimate Social Media Video Guideline
What Is Your Timeline?
Have you had this Cameo in mind for months and still have weeks to pull together the resources and request? Or is John — a huge fan of “The Office” — retiring in 48 hours? The timeline your business has for the Cameo impacts what you can request and what talent is able to complete the request. It’s best to think ahead for projects on Cameo for Business, but you can sort through talent by response time to ensure you receive the video with room to deploy it strategically and on time.
Who Can Best Help You Promote What You Want To Promote?
This is the fun part! There are thousands of celebrities on Cameo from television, film, social media. No matter what you want to promote, there is sure to be a celebrity with a connection to the subject, a connection to the recipient of the video or with the star-power to connect with the desired audience.
You can scroll through all the talent on Cameo for Business, sort by the number or rating, or chat with your Cameo representative about who might be the best fit.
How Can You Optimize Your Cameo Request?
When you submit a Cameo for Business request, you can enter instructions for the talent to consider as they prepare to deliver the asset you paid for. These instructions can be as detailed or vague as possible. If you’re promoting an event with highly technical language, it might be a good idea to provide a small script of phrases to include in the video. If you’re having a celebrity pop into a Zoom meeting, it may be best to just explain what the meeting is for and allow the charisma of the star to shine.
This is also the time to consider your strategic goals for social media. Consider what content you want to communicate with your audiences, what unique perspective the star you’ve chosen can provide to communicate that message and see what the celebrity creates. Cameo clips can be eye-catching, short and creative — perfect for use on social media!
Cameo is transforming the way businesses use influencer marketing to promote their strategic goals. With much less investment in partnership, brands can have celebrities talk about their events or to their employees. These videos are perfect for use on social media and can connect with audiences in ways other forms of organic or paid social media posts cannot. By asking yourself these questions, you can get started on the right track to creating a unique and impactful collaboration with some of the celebrities using the Cameo platform.
Need help tailoring your Cameo For Business profile? Contact our paid social specialists and let’s chat!
