Continental is one of the world’s major tyre manufacturers. It is also leading the way in environmental & social responsibility.
The client needed to clearly communicate its brand narrative and values. It also wanted to increase its connection and reputation with both its business audience and customer base.
Two areas were identified for a new brand story: safety and sustainability. The social strategy was to reach business audiences via Linkedin and consumer audiences on Facebook.
These were the centre of a new content plan based on five strands: products, information, great storytelling, branding and engagement.
The new social media strategy allowed Continental to tell its history, highlight its brand values and the mission to innovate.
The brand reached all of its target market and community on Facebook and LinkedIn.
LinkedIn Engagement Rate
LinkedIn Average CTR
Facebook post interactions