November 27, 2019
It’s almost time for the start of a new year, a new decade, the “New” Roaring Twenties some may call it. It’s time to start fresh, write down some goals, maybe hit the gym, and of course, learn new social media image guidelines. But don’t worry, we will do all the heavy lifting here. Take out a pen and paper and get ready to hang up our cheat sheet on your cubicle walls, because here we have 2020’s social media image guidelines.
It doesn’t come as a surprise to us marketers that visuals are our best friends, especially on our favorite social media platforms. But our chosen imagery really does no justice for us when logos, sentences or graphics are cut off on Twitter because we didn’t choose the correct dimensions. Work smarter, not harder, and avoid these mistakes by following these image guidelines as a part of your 2020 social strategy.
Looking for increased engagement on your Twitter channel? Then images are your way to go. It’s no secret that any form of social post performs best with visuals, and this has never been truer for this fast-paced platform. Win the race of the quickest feed there is with these insights on image size:
Gone are the days of downloading square ready resizing apps to make sure your images fit perfectly in Instagram’s 1:1 aspect ratio. While it was a bit easier to only have to remember one size, (that still doesn’t really fit all…) over the last couple of years, IG has now granted us permission to post images of all sizes, well…kind of. Fall in line with the ‘gram’s image guidelines with these sizing recommendations:
With Instagram Stories becoming more important for engagement and e-commerce, they will be your brand’s BFF in 2020. Be sure to keep visuals for Stories:
Of course, we can’t forget about our latest source of entertainment, IGTV. Keep your videos vertical and follow these rules:
Lastly, is the good ol’ profile pic. For your brand’s sake, keep it simple and recognizable with your logo. So, what’s the perfect profile picture size? 110 px by 110 px with that original 1:1 aspect ratio.
For Facebook photo uploads, the rule of thumb is you can generally upload any size. However, for us marketers out there, there is actually quite a few guidelines we need to be following. Whether it’s creative for ads, event promos or hopping on the FB Stories train, make sure your images or social cards stand out in your target audience’s feed with these recommended image sizes:
Next up, we have Facebook Ad image sizing. With so many different advertising capabilities on FB, it’s important to note the sizing and best practices behind your chosen creatives.
LinkedIn is a great space to really highlight the best parts of your brand, therefore your images should be up to par. Lucky for you, we have all the insights. Follow these image guidelines to elevate your business’ presence on our favorite networking site:
You may think of pure video when it comes to YouTube, but your YouTube profile is a great space to highlight your brand via static imagery.
Check-out more marketing predictions for 2020: