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Noelle Conrad

Published on

December 14, 2021


digital marketing, graphic design, social media, social media content, social media image, social media marketing, social platforms

Hello, 2022!

From me, on behalf of the entire world, we’re so glad to meet you.

To welcome the new year, it’s time to chat about display size and specs to fit 2022’s social media image guidelines. Keep reading for these channel specifications and download our infographic!

From virtual event countdowns to live online shopping, it’s no surprise that the world wide web of social media marketing keeps evolving. Images and videos continue to be the driver for brand identity and engagement. With this comes a continuous shift in the way marketers and consumers alike form relationships with social media. Evolving community guidelines, new app capabilities, changes in influencer marketing and new public health mandates — content creation on social, as well as the ways our audiences consume our content, are adjusting to the signs of the time. So should our visual content.

If you’re a social media marketer fine-tuning your 2022 social strategy, this one is for you.


Looking for increased engagement, reach or a boost in brand awareness on your Twitter channel? Images are your way to go.

It’s no secret that any form of social post performs best with visuals and this has never been truer for this fast-paced platform. Fortunately for us, #TwitterCropIsGone made major headlines earlier this year to remove the despised automated cropping of vertical images.

Win the race of the quickest feed with these optimal image sizes:

  • Profile Photo: 400 x 400 px
  • Twitter Card: 1200 X 628 px
  • Video Thumbnail: 640 x 360 px
  • Header Photo: 1500 x 500 px
    • Max File Size: 5 MB
    • File Type: JPG, GIF, PNG
  • Tweeted Image: 1200 x 675 px (recommended, but most images with standard aspect ratios will not be cropped)
    • Two Images: 700 x 800 px
    • Three Images: 700 x 800 px, 1200 x 868 px
    • Four Images: 1200 x 600 px
    • Max File Size: 5 MB – photos, 5 MB – GIFs on mobile, 15 MB – GIFs on web
    • Recommended Aspect Ratio: 16:9

Related: Why Twitter Marketing Should Be Part of Your Social Strategy


I don’t know about you, but Instagram continues to surprise me with its rolling updates. One day I can purchase that blouse I’ve been eyeing right from my feed and the next day I’m warming up my dance moves for Reels. As our favorite social media platform continues to update and evolve its capabilities, one thing is certain: our social media image strategy should update with it.

Photo Posts

Fall in line with the ‘gram’s image guidelines with these sizing recommendations for both organic and paid — and be sure to keep that aspect ratio in check to avoid pesky cropping!

  • Photo Thumbnail: 161 x 161 px
  • Square Image: 1080 x 1080 px, 1:1 aspect ratio
  • Vertical Image: 1080 x 1350 px, 4:5 aspect ratio 
  • Horizontal Image: 1080 x 566 px, 16:9 aspect ratio

Instagram Stories

My morning routine usually consists of rolling over to — admittedly — check Instagram. Like many others, I’ll view Stories before giving my feed a quick scroll. This means your brand’s IG Stories need to be on their A-game with the perfect size for sleepy eyes, as they might be the first thing your audience sees when they start their day. Keep this recommended image size in mind for your next Instagram Story:

  • Instagram Stories: 1080 by 1920 px
  • Aspect Ratio: 9:16
  • Max File Size: 4GB

Related: Creative Ways to Use Instagram Stories for B2B Tech

Instagram Video

This past year, Instagram announced Instagram Video, a merge of IGTV and feed videos.


View this post on Instagram


A post shared by Instagram’s @Creators (@creators)

With video content in one single destination, it’s time to bolster your IG strategy with video marketing! Of course, you will definitely want to follow sizing best practices.

  • Aspect Ratio: 1.91:1 to 9:16
  • Minimum Frame Rate: 30 FPS
  • Max File Size: 650MB for videos under 10 mins, 3.6GB for videos up to 60 mins
  • Length: 15 seconds – 1 hour
  • Cover Photo Size: 420 x 654 px

Instagram Reels

Let’s talk about Reels, BABY! Saving the TikTok v. Reels debate for another day, let’s chat size guidelines. These fun and vertical videos are designed exactly like Instagram Stories.

  • Instagram Reels: 1080 x 1920 px
  • Aspect Ratio: 9:16

Keep in mind, these videos cap at 60 seconds — so it’s best to keep them short and sweet.

Profile Image

Lastly, the good ol’ profile pic. For your brand’s sake, keep it simple and recognizable with your logo. So, what’s the perfect profile picture size?

  • Profile Photo: 110 x 110 px
  • Aspect Ratio: 1:1

Instagram Ads

After nailing your images for your organic Instagram strategy, let’s chat paid image specs. If your audience is big on Instagram, you want to capture their attention quickly before they scroll past your ad without a second thought. Here are paid Instagram ad specs that you’ll want to follow.

    • Instagram Feed Ads: 1080 by 1080px, 9:16 aspect ratio
    • Instagram Stories Ads: 1080 by 1920px, 9:16 aspect ratio
    • Instagram Explore Ads (square): 1936 by 1936px
    • Instagram Explore Ads (landscape): 600 by 315px to 1936 by 1936px
    • Instagram Explore Ads (vertical): 600 by 750px to 1936 by 1936px

Related: Key Platform Consideration for Your Paid Social Strategy


One of the fastest-growing social media platforms with over 2 billion downloads, TikTok presents one of the greatest ways to leverage user-generated content. Not to mention — a new generation of influencers has taken brand awareness even further.

TikTok videos are usually created natively on the platform, but for those times you are working with an influencer or want to upload a more polished video, follow these recommendations and keep those videos vertical:

  • File Size: no larger than 287.6 MB, no larger than 500 MB for ads
  • TikTok Videos: 1080 x 1920 px
  • File Type: MP4, MOV
  • TikTok Video Ads: 540 x 960 px
  • Ad File Type: MP4, MOV, MPEG, 3GP, AVI
  • Aspect Ratio: 9:16 (recommended), 1:1 or 16:9
  • Video Length: 15 – 60 seconds


With 1.8 billion active users per month, Facebook has dominated the digital landscape as the world’s largest social network. Whether it’s creative for ads, event promos or Facebook’s new fundraiser feature, make sure your images or social cards stand out on your target audience’s feed with these recommended image sizes:

      • Facebook Shared Image: 1200 x 630 px
      • Shared Link: 1200 x 628 px
      • Facebook Event Image: 1920 x 1005 px
      • Business Page Profile Picture: 180 x 180 px
      • Facebook Cover Photo: 820 x 312 px
      • Facebook Stories: 1080 x 1920 px, 9:16 aspect ratio
      • Fundraiser Image: 800 x 300 px

Next up, we have Facebook Ad image sizing. With so many different advertising capabilities on FB, it’s important to note the sizing and best practices behind your chosen creatives.

      • News Feed Ads, Marketplace Ads and Messenger Ads: 1200 by 628px
      • Collection Ads: 400 by 150px
      • Carousel Ads: 1080 by 1080px
      • Video Ads: 16:9 or 9:16, 4GB Max

Related: 3 Effective Ways to Generate Leads on Social Media


As the largest professional network, LinkedIn is a great platform to highlight the inner workings of your organization and the best parts of your brand — your people! Therefore, your images should be up-to-par. Follow these guidelines to elevate your business’ presence on our favorite networking site:

  • Company Page Cover Image: 1192 x 191 px
  • Post Images or Link: 1200 x 627 px
  • Company Logo Image: 300 x 300 px
    • File Type: PNG, JPG, GIF
    • Max File Size: 4MB

Next up, we have LinkedIn Ad image sizing. With very targeted and competitive advertising capabilities, utilizing the right image or video sizing can make or break the impact of your paid ads.

      • Sponsored Content / Single Image Ads: 1200 x 627 px, 1.91:1 aspect ratio
      • Text Ads: 100 x 100 px
      • Dynamic Ads Follower Format: minimum 100 x 100 px for JPG or PNG
      • Dynamic Ads Spotlight Format (company image): minimum 100 x 100 px for JPG or PNG
      • Dynamic Ads Spotlight Format (background image): 300 x 250 px
      • Dynamic Ads for Talent Media (logo): minimum 100 x 100 px for JPG or PNG
      • Dynamic Ads Content Format (logo):minimum 100 x 100 px for JPG or PNG
      • Dynamic Ads Content Format (document preview): max five images 81 x 104 px
      • Carousel Image Ads: 1080 x 1080 px with a 1:1 aspect ratio
      • Video Ads (landscape): max 1920 x 1080px, 16:9 aspect ratio
      • Video Ads (square): max 1920 x 1920px, 1:1 aspect ratio
      • Video Ads (vertical): max 1080 x 1920px, 9:16 aspect ratio

Related: A Complete Guide to LinkedIn Message Ads


You may only think of video when it comes to YouTube, but your YouTube profile is a great space to highlight your brand via static imagery.

      • Profile Picture: 800 x 800 px
      • Cover Photo: 2048 x 1152 px
      • Video Thumbnail: 1280 x 720 px, 16:9 aspect ratio

For more image insights, check out our handy-dandy cheatsheet below. Go one step further and print it out for your makeshift home office — see you next year in 2022!

2022 Social Media Image Guidelines Infographic

From content marketing to social media strategy and more, we do it all. Reach out to us today!

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